From NZ Modern Motoring, July 1954
“There has been no more talk about safety belts for cars and I suppose they will die a natural death in this country. However, in the United States I see they are gaining popularity. A number of U.S. magazines are advertising them, and a pair for the front seat would work out about 12 pounds in this country.
This seems to be expensive, but it must be remembered that the belt has to be attached securely to the chassis of the car and not just the seat itself which would be likely to come away from its mountings in the event of a smash.”